Though espresso or 'Italian coffee' did emerge as a micro-niche product in Beatnik bars of the 1950s, weak-tasting, cheap canned coffee made in percolators and on diner hot plates was the rule of the day until Alfred Peet started his company and began to elevate the tastes in the late 1960s. Severe rationing of coffee supplies at home and the wide consumption of the newly developed instant, freeze-dried coffee among soldiers caused American coffee palates to devolve. He has said that "Boston was a desert of stale, brown-painted wooden pellets and liquified ground saw dust." Though high-quality coffees had been popular in the United States at earlier points in its history, Americans' taste for strong, flavorful coffee declined during World War II. Howell and his wife had developed a taste for the strong, flavorful coffee available around San Francisco. By the time Howell had left Berkeley, a West Coast coffee pioneer Alfred Peet was already successfully established in the Bay Area and had already inspired Starbucks founders Jerry Baldwin, Zev Siegl and Gordon Bowker to start their own high-quality coffee store further north in Seattle. When they arrived, they were disappointed with the appalling quality of the local coffee. And within minutes I would always have several people around me wondering what that was, and this is before I even had any clue that I would get into a coffee business."
We stopped at the various Howard Johnson’s that were on the interstates on our way and I would go into men’s room, grind the coffee there, leaving it smelling a whole lot better than when I walked in, and then I would take out my French press on the counter, ask for hot water for 35 cents and make my French press at the Howard Johnson’s counter. I took with me some whole bean coffee and a grinder. Of the trip back East Howell has said "In 1974 we to leave the West Coast, I already had two kids with another on the way. In 1974, Howell and his wife Laurie moved to Boston. He is the founder of George Howell Coffee. He was the founder of The Coffee Connection, a high-end coffee retailer based in Boston, Massachusetts which was acquired by Starbucks Corporation in 1994 and formed the nexus of their expansion into the Boston area. George Howell (born 1945) is an American entrepreneur and one of the pioneers of the specialty-coffee movement in the United States in the early 1970s. ( Learn how and when to remove this template message) ( May 2012) ( Learn how and when to remove this template message) Please help improve it by removing promotional content and inappropriate external links, and by adding encyclopedic content written from a neutral point of view. This article contains content that is written like an advertisement.
0 kommentar(er)
